It probably comes as no surprise that along with craft beer’s raise in popularity in recent years, comes many people trying to capitalize on that success. And I don’t mean in the form of producing beer itself, but rather all of the accoutrement that go with it.
One such accoutrement has popped up out of the deep south, of all places. Based in Atlanta, Georgia,
The Beer Connoisseur™ Magazine… is a high-end consumer magazine similar to publications focusing on cigars and wine. The editorial is nationally focused, with plans to include regional inserts and a local insert for Georgia readers.
The Beer Connoisseur™ recognizes the growing beer trend and will provide informative issues that quench every aspect of the beer lover’s thirst for knowledge, style and sophistication. The reader can expect articles on Beer Icons, Fine Beer & Food, Beer Reviews, Restaurant & Brewery Reviews, Tasting Abroad, Education, Events, Sports, Entertainment and more. The Beer Connoisseur™ is the leading consumer educator of the changing and cutting-edge beer industry for both the novice and connoisseur alike.
While it certainly sounds like a good idea, it also sounds like one that’s been done (All About Beer and Draft come to mind first, but there are certainly more) and there’s no real word on how The Beer Connoisseur plans to differentiate themselves. And do that many people still subscribe to magazines? Or enough to keep the already crowded niche afloat?
However, the best part of The Beer Connoisseur™ is definitely their location. If they can really market themselves well in the South, they’ll bring a great deal of attention to a corner of the country starved for Better Beer expansion, attention & recognition (sometimes I forget how lucky I am to live in a part of the U.S. where Better Beer seems more like the norm rather than the exception!!).
While the magazine waits to hit news stands, be sure and check out beerconnoisseur.com — a website which is the prelude to the magazine, which opened to the public on June 29th, 2009 — and follow the magazine on Twitter. And go celebrate the launch with the gang from the publication SweetWater Brewing Company on Tuesday, July 21st from 7:00-10:00PM (see beerconnoisseur.com for more details).
And best of luck to ’em!