Boy Band Hanson Launching Their Own Beer

Hanson Beer MMMHop IPADo you remember the 90’s? For me I was in high school when the boy band Hanson broke out on the scene with their hit MMMBop, and I remember I couldn’t turn on the radio for awhile without hearing that song over and over.

While I was far from a Hanson fan, MMMBop was actually the only song I’ve ever sang karaoke to, only because I didn’t realize there was actual lyrics to it. Fail.

So what do former teen hard throbs do once they reach there mid 20s? Launch their own beer of course… ummmm, ok.

That’s right, Hanson is launching MMMHop IPA in early 2012. Obviously 90s boy band inspired beer is what every IPA fan wants to drink.

While I couldn’t find any details who is going to be brewing it, I’ll be sure to update those of you already digging through your closet full of Hanson t-shirts and posters so you won’t miss it.

I do admit this post is full of sarcasm, but I do wish Zac, Taylor and Isaac well. If brewing doesn’t work out, at least they have their own board game and record player to fall back on.

Check out the breaking story on CNN.

Will you try MMMHop IPA once it’s launched?

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About Logan Thompson

Logan is the owner of Blog About Beer. Along with blogging, he is also the author of two books, Beer Lover's Oregon and Beer Lover's Washington, an avid homebrewer, husband, dad of 2 girls, business owner and lover of ridiculously spicy foods.

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7 comments

  1. Yes, this is just shameful. Most celebrity created alcohol beverages are terrible for that matter and I am frankly surprised that Hanson still exists and has the complete lack of shame to still refer to themselves as Hanson as well as mention that ridiculous song. With that said, I will try it if it is conveniently presented to me (I am not hunting that crap down), but I expect it to be horrible and still have my fingers crossed that in the name of humanity, this “plan” fails to materialize.

  2. They still all themselves Hanson because its their last name, also the quality of their beer will rely entirely on the brewer.

  3. They do in fact still record and produce records and have quite a huge following, since a majority of their fans now were fans in 1997. If my math is correct, 12 year olds in ’97 are now 26 years olds. Therefore, brewing beer directly correlates with the demographic of their fan base. Smart.

  4. I’m a little confused about the negative reactions to this. First of all, MMMBop was a great song. Second, how can you possibly assume that the beer is going to be bad when you know absolutely nothing about it?

  5. I think this is hilarious. While I am (just) above the age range that could have classified as a Hanson fan I think there must be a little tongue in cheek from the Hanson brothers with MMMhop and that particular brand of self-awareness is really funny. Good for them and yes, I’ll try it if it shows up to my local beer shop, why wouldn’t I?
    Who knows, maybe it will be mind blowing IPA? The Hanson brothers could have a keen taste for beer…

  6. Great now I have the song stuck in my head. I’ll admit I would try it if I saw it, too.

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