Carlsberg DraughtMaster Hits Shelves Later This Month

The DraughtMaster, the latest in a recent line of self-contained home beer-dispensing unit (this time from Carlsberg), hits retailer’s shelves this month and features a number of new features that help to deliver a cooler pint with the perfect head.

An advanced pre-cool function and twin-speed fan allows consumers to initiate a quicker keg cooling process, so freeing up valuable fridge space even quicker!

The stylish unit is designed around Carlsberg’s patented one way keg system, which uses breakthrough PET technology to ensure that the beer maintains its freshness for up to 3 weeks after first pour. Simply insert the pre-cooled keg, connect the beer tap and pour your perfect pint.

The contemporary black and chrome DraughtMaster has been designed in partnership with award winning Scandinavian design house CBD A/S, and looks equally at home in the modern kitchen or bachelor pad. Darran Britton, Marketing Director from Carlsberg comments:

“Our latest DraughtMaster not only looks stylish, but ensures each pint poured is at the perfect temperature ensuring a fresh, draught quality pint, making the DraughtMaster the ideal Xmas gift and must have item for lovers of quality beer everywhere”

The unique ‘plug and pour’ unit is simple to use, and is free from complicated tubes and pumps. The 9 pint kegs are bought separately and each of the components are recyclable. Each DraughtMaster comes with a chrome tap, drip tray, and Carlsberg’s approved guide to pint pulling.

The Carlsberg DraughtMaster will be available across the UK (no word of a release in the U.S. as of yet) from Comet, John Lewis, The Next Directory, Littlewoods Direct, and Argos at the recommended retail price of £129.99, with 5 litre kegs of Carlsberg Export costing £13.99 each, available from selected Tesco and Thresher stores.

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