Pale Moon Rising

Sources are now confirming that Coors Brewing Company is creating AC Golden Brewery, a “brand incubation company” that will “introduce above-premium beers to the marketplace using a new approach,” Beer Marketer’s Insights Express reported yesterday.

The report says the new “brewery” will roll out brands through a slow build, similar to Coors’ marketing of their Blue Moon Belgian White Ale.

The report didn’t mention any specific brands Coors plans to bring to market through AC Golden. However, it has reported that Coors filed a trademark application for Pale Moon Light, giving rise to speculations that it may be a light extension of Blue Moon.

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