A co-worker of mine sent me the following ad this morning and it was too good not to share. A Schlitz ad from the 1930s featuring the “the new aluminum Softop can”! …Some day all beer cans will open this easy!


[tags]beer, advertising, beer ad, Schlitz[/tags]



  1. Eddie Loebs Reply

    The photo of the schlitz easy opening can came out in the early 60’s…Schlitz used cone top cans in the 30’s and flat top cans around early or mid 40’s….your ad is early 60’s.

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