I’ve always been a sucker for good design when it comes to beer packaging. A well designed package is important these days with so many options facing consumers on the shelves, so when I see a brewery improve their design, it makes me take notice.
Just today, Uinta Brewing Company announced the release of Detour Double IPA in a 12oz bottle with a full redesign.
First brewed and released in 2010 as a core brand in their Crooked Line of beers, Detour Double IPA escalated into a brand that no longer fit in with the limited release nature intended for Uinta’s Crooked Line. And so, Uinta gave the brand a face lift, adapting its packaging to emerge the brand into their Classic Line of beers.
The Detour label depicts a Vintage International Scout and Airstream Camper heading away from the ‘hustle and bustle’ towards the great outdoors; the type of ‘Detour’ that resonates with the Uinta team and consumers alike.
Detour will be available in a 4 pack and is scheduled to hit shelves in early February.
As for the beer, Detour’s hop profile will be kicked up a few notches with the addition of a fifth hop, Citra, which boosts citrusy characteristics in the beer. A scenic tour of hops, consumers can expect a bright and bold Double IPA.