Maybe he finally realized that he represented a horrible product that constantly does all it can to completely ruin the true nature of the necture we all love… maybe not. Either way, Rockey Mountain News is reporting today that Frits van Paasschen is stepping down as Coors Brewing Co. CEO to accept a senior executive job at a company outside the beer industry. Leo Kiely, CEO of parent Molson Coors, will take over at the Coors Brewing Co. unit until a successor is found.”Over the past two years, Frits and his team have made a real difference in growing our brands, improving productivity, securing strong relationships with our distributors, and strengthening the great tradition of a values-driven culture at Coors,” said Kiely.

The real question, though, is can Kiely make Coors suck any less? We doubt it…


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