Magic Hat Demo IPAA few days ago I reviewed Magic Hat Vinyl, and today I wanted to do a review of the second beer they sent me, their spring black I.P.A. called Demo. The bottle design was pretty clever, almost making it look like a record.  I hadn’t heard of this beer until they sent it so I wasn’t sure of what to expect.

The beer poured a very dark brown chocolate color. As you can see by the picture, it had a small (and I mean almost non existant) tan head. It did leave some nice lacing on the glass and overall looked pretty delicious.

I really enjoyed the aroma of this beer.  If I could design a beer cologne to wear, this might just be the scent that I’d want.  It had a very strong malt smell with hints of citrus and chocolate. The Goldings and Amarillo hops were present in the smell and I think that’s what put a smile on my face.  If only it lasted.

The first sip really caught me off guard.  I was expecting an I.P.A.  and what I got tasted like the ashes of campfire.  To me it was all a roasted malt flavor with just a very subtle taste of hops.  There is also a slight buttery yeast flavor that leaves me scratching my head.  This doesn’t taste like an I.P.A., but I am not sure what it would be classified as.

Don’t get me wrong, this is a drinkable beer. It isn’t horrible, I just don’t really understand it.  The flavors seem a bit off to me and it tastes like one of my homebrews that I didn’t get just right.

Sorry Magic Hat, I love the bottle design, just not much of a fan of Demo.

My Magic Hat Demo Review: C-

Here are the details:

ABV: 6%
IBUs: 45
Style: Black I.P.A.

What’s your thoughts on Magic Hat Demo?

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Logan is the owner of Blog About Beer. Along with blogging, he is also the author of two books, Beer Lover's Oregon and Beer Lover's Washington, an avid homebrewer, husband, dad of 2 girls, business owner and lover of ridiculously spicy foods.


  1. willyBbridge Reply

    I tried Demo and totally loved it!! It reminds me of a hoppier Sixpoint Brwnstone, if you ve ever had that. I think I would describe it as a chocolate-y-ish brown beer that has a nice amount of hops added in for a nice little bite. Im gettin’ more!

    • That’s why I love craft beer. What I am not a fan of, others love. What I love, others don’t. Thanks for the comments.

  2. I to was caught off guard by the first sip. Definitely doesn’t taste like an IPA. Not bad but not great.

  3. dewey decibel Reply

    Gotta say, I love this one, And not just for the cool label…..I love stouts, porters, and ipa’s to a lesser degree, and this is somewhere in between, has a bite, but overtones of a porter…hope they keep making this one….!

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